I’m a strategic and empathetic leader passionate about innovation and influencing business partners on the value of Customer Experience and Human-Centered Design. With a strong foundation in both the publishing and technology sectors, I excel in fostering collaboration and empowering teams to achieve outstanding results. My comprehensive skill set, ranging from design leadership to marketing strategy, has driven success in renowned companies such as Twitter, Google, HarperCollins, and MLB. As an industry thought leader, I am committed to harnessing the potential of Web3 and the Metaverse to transform the way we approach digital experiences, workplace culture, and community-building.

Leader of global strategy projects who understands the forces required to affect change and create transformation within an organization.

Workshop facilitator who uses design thinking to generate new ideas and solve complex problems.

Collaborator who uses excellent interpersonal skills to build rapport with colleagues and stakeholders.

Experience working in complex organization and navigating multiple stakeholder groups.

Conducts quantitative and qualitative analysis alongside intelligence and research teams.

Stays up-to-date on trends and developments with Web3 and blockchain technology, contributing to the broader Metaverse community.

Second Realm Apr 2019 – Present New Jersey

Thought leader on the Metaverse, it’s related technologies - Web3, NFTs, AI, blockchain, marketing, meme culture, and social tokens - and the intersection of creative expression.

Twitter Apr 2018 – Oct 2019 San Francisco, CA

Recruited to join the Global Support Operations org and establish the customer experience program. Using service design methodologies, I drove efforts to provide a seamless omni-channel support experience.

Google Hardware Aug 2016 – Feb 2018 Mountain View, CA

Recruited as a founding member of the Google Hardware division's CX team to lead a cross-functional organizational development initiative. The objective was to unify a portfolio of previously separate hardware product business units into a cohesive, omni-channel customer experience.

Google ATAP Feb 2016 – Aug 2016 Mountain View, CA

As a CX design lead, I was responsible for ensuring consistency and alignment in the end-to-end customer experience across multiple channels for Google’s Advanced Technology and Projects division. This included online, in-store, and contact center touchpoints as well as user experience such as unboxing, application usage, and education.

MLB Advanced Media May 2015 – Sep 2015 New York, NY

As the digital marketing lead for the Texas Rangers, I was responsible for driving traffic, increasing registered users, activating partners, and generating revenue through the optimization of the website.

HarperCollins Publishers Nov 2014 – Mar 2015 New York, NY

Led audience growth efforts by identifying data-driven opportunities across mobile, e-commerce, and email channels.

The Book Report Network May 2006 – Nov 2014 New York, NY

As the leader of a multi-disciplinary creative team at a boutique marketing firm, I helped #1 New York Times bestselling authors connect with readers, build their audience, and sell more books across various channels, including web, mobile, email, and social media.

Mason Gross School of the Arts, Rutgers University, Fine Art Seton Hall University, Computer Science